074: Let the Numbers Be Your Guide with Ashley Armstrong


If numbers and data kinda make your eye roll and blood boil, then today's episode is for you. I recognize not every person wants to dive headfirst into a spreadsheet, but sometimes numbers can be a really easy way to make decisions and plan for your future, especially if your future involves a season of bravery.

If you're one of our new community members and haven't heard the phrase "Season of Bravery" yet then allow me to illuminate this for you. A season of bravery can be anything from the year you get divorced, to the year a family has to go through chemo treatments or even promotions at work or seasons of profound creativity. It's a pretty broad definition for explaining that in the next several months, you'll need to be doing a lot of brave things.

For some of us (I'm mainly pointed a finger at myself), it seems like every season is a brave season. If you're a longtime listener of the show then you'll know that I routinely go through a Season of Bravery Ritual about every quarter or so. There's a workshop available on my website where I walk you through this ritual process step-by-step to map out goals, dreams, and action plans for these seasons of bravery for yourself. (You can get it by going to http://emilyannpeterson.com/workshops)

Now, why am I going on and on about all this??? because in that ritual workshop, I mention going through the previous years numbers. Bank account numbers, miles driven, goals attained, races won, races lost, articles written, anything that can measure the quantity or quality of the previous season of life. We then use some of these number to look forward into the next season of bravery to make plans, measurable plans and goals.

I asked Ashley Armstrong (a leading Amazon Seller Strategist who helps companies create amazing results on Amazon) to come talk about how she uses numbers to guide her people to the right choices. She has learned the science of reading numbers like a really good novel and uses that science to advise her clients precisely what products future customers are looking for. Her wisdom and drive is something I know we could all use a dose of from time to time. I'm so happy she's with us today!

In today's episode, she and I discuss all of these things and so much more. and I want to remind you that numbers tell stories. So if you're the type of person to roll your eyes at the thought of "reading data points" then I challenge you to stay engaged in this one. Trust me. Ashley and I bring these numbers straight into home base.

Let's jump on into it!

Brave Take-Aways

Beyond your free Bravery Bundle (which is always available at barenakedbravery.com) your Brave Take-Away from today's show is to identify which numbers you might be avoiding, plan the least stressful environment to view those numbers, and then schedule a time to take a gander at them. Sometimes you even need to schedule a time to schedule that time. Ha! I've been there.

If you do take that gander at the scary numbers, then I encourage you to pop into the Bare Naked Bravery facebook group to let us know how it went.

Otherwise, we always love to hear all about your favorite parts of today's Bare Naked Bravery. You can find Ashley Armstrong and myself on facebook, twitter, instagram, and more. Go ahead and tag us so we can cheer you on and see what you're up to.

Keep in Touch with Ashley Armstrong


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If you're diggin' the music in today's episode, that's because it's brought to you by Lee Rosevere. To find out more about all the artists, musicians, and other sponsors of the show, please visit emilyannpeterson.com/partners


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