Trauma-Informed Business Coaching 

for brave survivors & entrepreneurs



Choose Your Own Adventure

Pick whichever option feels right for you or book a meet-n-greet!

Recurring Sessions

most popular!

$185+ monthly, via Zoom 

Our recurring clients get access to ongoing awesomeness on a month-to-month or annual commitment. 1:1 sessions are available on a monthly, bi-weekly, or weekly basis. Plus, you'll get a bunch of other great perks too!

Learn More & Purchase

A La Carte Sessions

most flexible!

$75-$300, via Zoom

These sessions are perfect if you're just starting out and not quite ready to commit, preparing for a big project (i.e.  upcoming product launch), or seeking accountability for a busy season of business. 

Learn More & Purchase

Tidying Sessions

most affordable!

$50-$150, via phone

A Tidying Session is just that. You tidy up your business while I tidy up my home! You get 45 minutes via phone to tidy up your biggest (or most annoying) brave business questions & conundrums. Choose your price, schedule your call, then show up via phone!

Learn More & Purchase

Book Coaching

most specific!

$1,200+, via Zoom

If you've always wanted to write a book or somehow the creative muse has magically gifted you with a manuscript idea, then let's talk. These sessions start with six (6) one-hour sessions to nail down your book summary, ideal audience, outline, title, overall strategy, and next steps.

Learn More & Purchase

5 reasons I might be uniquely qualified to be your business coach:

Hi, my name is Emily Ann Peterson. I help my business clients learn to harness the long-term effects of their traumas. We pour all that chaotic, frazzled, hot mess into their personal practice of daily bravery—building a sustainable, holistically supportive business. And we have fun doing it too!

  1. I've got book smarts with degrees & credentials (hello MBA!)
  2. I've got street smarts with IRL business experience
  3. I'm a survivor of trauma and I still live with the effects from it.
  4. I wrote a book about bravery. (see above point)
  5. Fun Bonus Fact: To this day, I've never had a 9-to-5 job!
My Story & Qualifications Book a Meet-n-Greet

Business + Trauma?!

Trauma comes with mental, physical, emotional, and financial effects that are often long-term or even permanent. It can take an extremely long time for a survivor to acknowledge that they experienced trauma and even longer to understand and repair the damage. 

In the meantime, a trauma survivor's gotta still keep the lights on and pay the bills!

Entrepreneurs are *already* at risk for:

  • depression 
  • self-worth issues
  • chronic anxiety & panic attacks
  • addiction 
  • ADHD
  • bi-polar disorder
  • hypertension/heart disease
  • joint & circulation problems
  • sleep disorders, insomnia
  • vision-related problems
  • migraines
  • sexual or erectile dysfunction
  • hormone suppression

Trauma can increase an entrepreneur's risk for:

  • kindling (exponentially escalating mental health crises with progressively less extreme triggers and shorter periods of time between crises... uh, yikes.)
  • hypertension/heart disease, diabetes, obesity
  • stroke, cancer, autoimmune diseases 
  • addiction, self-medicating, self-numbing
  • chronic anxiety & panic attacks
  • sleep disorders, night terrors, insomnia, hyper-arousal
  • easily agitated or angered, extreme startle reflex
  • disassociation, over intellectualizing, monotonous voice, spacey
  • cognitive disfunction, poor memory, trouble speaking 
  • excessive or inappropriate guilt
  • intrusive thoughts or memories, flashbacks
  • obsessive and/or compulsive tendencies
  • self-injury, self-harm, high-risk behaviors

Sources: National Center for Biotechnology Information, World Psychiatry, PsychCentral


Three Things I Believe...

  1. your business doesn't have to feel triggering, overwhelming, and scary.
  2. your business can support and empower your continued recovery from trauma. 

  3. commerce (not capitalism) is a tool that has the power to help dismantle systems of oppression & cycles of trauma.


Psst! Our Bravery Manifesto is here.

Who might be a good client-match for business coaching?


If you're a business owner (or want to be one) AND you're a survivor of trauma, then you're invited to schedule a Meet-n-Greet! I work with trauma survivors of many kinds—cumulative, acute, or complex. Here are a few examples:

  • Adverse Childhood Experiences such as: witnessing or experiencing violence, abuse, neglect in the home or community; experiencing sudden or prolonged death of a family member (i.e. suicide, cancer); growing up in the foster care system or a household with substance abuse or mental health problems; instability due to parental separation or household members being in jail or prison
  • Adverse Religious Experiences (AREs) aka Religious Trauma Syndrome (RTS). I've worked with clients who are former or hopeful-former members of cults, high-control sects, fundamentalist spiritual communities, or new age groups with undue influence. Many of these clients are self-labeled or labeled by others as: Exvangelical, Ex-Mormon, Post-Mormon, ex-missionary, ex-pastor, ex-hun, a "suppressive person", SP, heathen, ex-moonie, ex-Scientologist, disfellowshipped, ex-catholic, excommunicated, shunned, sinner, etc.
  • Adverse Organizational Experiences or (AOEs) such as enduring a toxic work environment or receiving physical, emotional, financial, sexual, or intellectual abuse from boss(es), teammates, employer(s), or organization such as WeWork, Theranos, Dave Ramsey Solutions, Tony Robbins Research International, NXIVM, Enron, etc. This might include experience(s) with direct marketing or multi-level marketing companies (MLMs) like Vector Marketing, Scentsy, LulaRoe, HerbaLife, AdvoCare, MetaboLife, Young Living, Equinox, Amway, Avon, Rodan + Fields, etc. Might self-label or be labeled by others as "whistleblower, snitch, "not a team player", devil's advocate, or a failure.
  • Traumatic or Abusive Relationship(s) with spouse, partner, friend, or member(s) of public through receiving physical, financial, emotional, or sexual abuse like receiving threats, insults, bullying, stalking, destruction of personal property, enduring narcissistic traits, coercion, gaslighting, lovebombing, or restrictions on autonomy
  • Military or First-Responder Traumas such as: combat stress, PTSD or secondary trauma (i.e. military spouses, comrades, etc.), frequent or war zone deployment, gender harassment, military sexual trauma (MST), reunion & reintegration difficulty, post-deployment syndrome, traumatic brain injury (TBI) or concussion, depression, survivor's guilt, active shooter survivor, terrorism, 
  • Adverse Medical or Health Traumas such as: compassion fatigue, secondary traumas, medical survivor's guilt, cancer survivor, ongoing chronic illness or disability (sudden, degenerative, avoidable, etc.), recover from major surgery, traumatic brain injury (TBI) or concussion, hospital-acquired conditions, events that required life-sustaining intervention, prolonged hospital stays, permanent harm, or death.
  • Incarceration or Prisoner Traumas such as: family disconnection, loss of autonomy, lack of purpose, reunion & reintegration issues upon release, and collateral consequences and loss of time/opportunities,. Previously incarcerated clients often endured cruel conditions, unpredictability, solitary confinement, punitiveness, witnessed and/or experienced violence and other Potentially Traumatic Events (PTEs). 
  • Transgenerational or Collective Traumas: including but not limited to pandemics, natural disasters, war, genocide, slave trade, terrorism attacks, massacres, human trafficking, colonization, racial or ethnic segregation, (i.e. Jim Crow laws, The Trail of Tears, the Canadian Indian residential school system), refugee/emigration, violence, or starvation.


might be the right coach for you if you own a business and one or more of the following is true... Just mention this when you schedule a Meet-N-Greet.

  • You're a questioning or hesitant member of a spiritual community or high-control group.
  • You're a pastor's kid (PK), missionary kid (MK) or grew up in the homeschooling community.
  • Something else on this page resonates with you. :-)

100% NOPE.

There are countless outlets for sadistic/masochistic entertainment. The School of Bravery is not one of those. Please seek disappointment elsewhere if one or more of the following is true...

  • You desire to financially or otherwise benefit from the direct promotion of a religion, cult, high-control group, or multi-level marketing company.
  • You promote of products, businesses or business practices that are racist, ableist, homophobic, fat-phobic, misogynistic, xenophobic, or culturally appropriative.
Emily Ann Peterson - photo by Rah Foard (2 of 69)

Other A's for Your Q's

Who is my favorite kind of business client?

  • survivors of trauma
  • the alphabet mafia (aka LGBTQIA+)
  • anti-racists & anti-capitalists
  • sex-workers & body-positive peeps
  • neurodiverse, creative misfits

Which kind of coaching clients get the best results?

  • have time/capacity to slow down for the biiiiiiiig picture
  • willing to bring an open heart 
  • enjoy throwing spaghetti and confetti
  • be fed up with "fake it 'til you make it"

Do my clients think I have coaching superpowers?

  • "sensitivity to navigate me around spiky subjects and feelings"
  • "generating ideas, next steps"
  • "making easy action plans"
  • "straight talkin' with a smile"

How do my clients describe their coaching sessions?

  • "emotional spelunking for treasure"
  • "cozy virtual space"
  •  "a rare combo of inspiration & practical execution"
More FAQ's Here

Clients Are Saying...

(More Testimonials & Case Studies Here)
Emily Ann Peterson
Mandy Troxel - singer-songwriter, Etsy shop, maker of felt woodland creatures!

Emily Ann is a straight-talker with a smile. Finding your voice is not an easy thing. Self-promotion is even stickier. Put the two together and, if you’re like me, you’ve created the perfect storm of overwhelming. Emily has a rock-solid understanding of all things self-promotion, as well as an uncanny ability to break down even the most intimidating hurdles into manageable action items.

If I am working with someone, I don’t want to just get sweet-talked. I wanted someone who is insightful AND unflinchingly honest, even if it means calling me out on my own self-sabotage - whether it’s denial, procrastination or emotional roadblocks. I know that I can count on Emily Ann to tell it to me straight. And usually, she smiles while she does this, which of course means I don’t even catch on at first to how she is totally calling me out. I love this.

This makes me get to the heart of the matter so much more quickly, whether it’s honing in on the goals of a project or trying hard to see something through to the end. If I need a hand zeroing in on a goal or needing a plan as to how to break down a project into manageable action items, I call Emily Ann.”

singer-songwriter, Etsy shop, maker of felt woodland creatures!

Emily Ann Peterson
Heather Hobbs - author & teacher

“I joined The School of Bravery after Emily Ann gave me a website audit. I was so excited, inspired, and motivated that it was really a no-brainer. I enjoy the format of the masterclasses and the opportunities to be interactive. But the book club was probably my favorite because I'm an author and love books, and I enjoyed getting other perspectives on the readings and activities. I've discovered a whole new creative outlet from the book club!" "Doing brave things is easier now because I can recognize when I'm procrastinating, resisting or just plan scared.

author & teacher


Still Not Sure? Schedule a Meet-n-Greet!

Let's get to know each other with a super-chill chat via Zoom!


Book Yours Here