The School of Bravery's
beta version; released summer 2021
a fierce little bundle of reusable digital worksheets for pricing decisions, time management woes & financial strategy support.
All prices have optional payment plans too!
Emily Ann Peterson
“This was like financial sunscreen for my business. I feel like I can finally take a *real* vacation with my family now!”
Hi, my name is Emily Ann Peterson. I'm a trauma-informed business coach and consultant. This Client Calculator was created because, here at The School of Bravery, we believe it's possible for bravery to feel easy. But sometimes...?
Client-based financial stuff can make it tricky to find your business bravery.
One solution for this:
Get the nerdy number work done *for* you!
FYI: The video above is ~10 minutes. Feel free to scroll around this page, I'll keep talking in the background!
Got questions? Send an email here.
Each purchase includes:
The closest you'll ever see me get to performing ✨magic tricks✨
3 AUTO-CALCULATED DIGITAL WORKSHEETS
These 3 worksheets auto-calculate for your business:
- billable hours
- desired income
- optimal number of clients
- ideal hourly rate
It does this within a holistic context of your desired work-life balance, budget, business expenses, and your business' current overhead capacity.
Plus, there's enough flexibility to see what you should charge if you ever want to take a 6-month long vacation!
The closest I'll ever get to sharing my "spiritual gift" of 🔮prophecy🔮
3 BONUS SANDBOX STRATEGY WORKSHEETS
These sandbox worksheets use auto-calculated numbers from the previous worksheets to forecast your income or loss under a variety of (imaginary? ideal? worst case?) scenarios like:
- multi-pricing client combos
- tiered membership pricing
- bundled product pricing
This way, you'll know where your business might be headed and know which way to tweak your numbers without tweaking your back later. (Phew! What a relief!)
You get 👯♀️ hand-holding 👯♀️ We get IRL feedback!
1 PRIVATE COACHING SESSION
Meet with Emily Ann Peterson via Zoom to discuss your findings or ask sticky client-pricing questions. This is a limited "beta version" offer and it's a great opportunity to seek advice around things like:
- financial red flags
- easy-to-do marketing ideas
- business model check-up
Note: During your session, we'll ask about your overall Client Calculator experience, so that we can improve it for others in the future.
I loved this Client Calculator and especially our 1-on-1! It was all so encouraging.
You supported my personal history and unconventional entrepreneurial visions with practical business know-how and authentic affirmation. Plus, I ended my session not feeling alone or strange for *not* wanting to be a millionaire.
The whole experience was validating and totally affirmed my desires to do things differently than the rest of the business world. You are dope and more people need to encounter trauma-informed business coaches like you! I look forward to working with you in the future!
Our Client Calculator *Also* Includes:
- Instant Downloads: Each reusable worksheet is delivered to your inbox via an auto-magic download link. The files are accessible via Excel or Google Sheets, whichever floats your boat.
- 1 Year of Updates: As we improve the Client Calculator, your purchase grants access to any new versions with updates for a year. You'll have lifetime access to whichever version you download, pending our copyright, terms & conditions, of course.
- Guided Videos: Each worksheet has a corresponding video overview, narrated by Emily Ann Peterson.
- Embedded Instructions: Step-by-step directions will do the navigation for you, so it can do all the calculations for you. Your answers appear in light blue cells.
The worksheets do all the math work, so you get to kickback and enjoy your business!
A NOTE FOR TRAUMA SURVIVORS:
Access to cold, hard facts is especially important for survivors of trauma.
Sometimes our trauma-filtered decisions can have less-than-ideal consequences. Here's how that goes down:
During a trauma survivor's triggered moments, the "Trauma Tadpole" brain—the amygdala—plays emergency warning sirens, but if "Memory Mona"—the hippocampus—gets overwhelmed by those sirens or stuck on a loop, then she stops presenting information or presents incorrect info to our "Notorious RBG"—the neocortex—who is responsible for making logical decisions with whatever information is available.
Empirically-proven information makes it easier for a trauma survivor to avoid building a trauma-triggered, impulsively-constructed business and instead make confident, grounded decisions based on facts.
Reliable information creates a confident, holistic, and value-based business.
Is it time to blow the whistle & slow down?
When entrepreneurs feel like they're frozen or floundering it's often the honesty of cold, hard facts that act as a massive life-saver and clarifier.
For many business owners, spotting financial red flags in the big picture can draw the line between perpetual crisis or perpetual profit.
We created this Client Calculator to help our own clients because they deserve to feel like feats of bravery are as easy and automatic as possible. Maybe you or someone you know wants that feeling too?
The School of Bravery's Client Calculator can keep a watchful eye on the horizon, so you can focus on confidently reaching your goals.
How does it this work? What's involved?
There are 3 steps to harnessing the numbers in these worksheets:
- After purchasing your client calculator (and agreeing to the legal stuff like our coaching agreement), you'll receive an email with your login info and a link to access your course material and digital download.
- Your personal copy of the client calculator is accessible via Excel or Google Sheets. To get started, navigate to the first worksheet and then...
- Fill in any dark blue cells. The worksheet will auto-calculate to populate your results in the light blue cells.
Worksheet 1: Time Available
Start here to ensure all pieces of your calendar, available working hours, operating hours, and billable client hours are included in your pricing calculations. This worksheet also includes conditional formatting which will warn if required working hours conflict with your ideal working hours and vacation weeks.
Worksheet 2: Desired Income
Use your personal and business expenses, financial goals to easily calculate your desired income, day rate, and hourly rate—all auto-calculated! Also includes an automated budget for personal income, business income, estimated tax percentage, profit margins, savings, and expenses.
Worksheet 3: Optimal Client/Price Range
This worksheet auto-calculates the ideal price-per-hourly-client, given the previous worksheet information, this way you'll know without a shadow of a doubt if your price can reach your annual income goals. Use the attached sandbox matrix to experiment with various pricing for a required number of clients and vice versa.
Strategy Sandbox 1: Multi-Pricing Client Combinations
Got 2 types of clients? (ex: 60-min/30-min or weekly/bi-weekly) This worksheet will identify the ideal combination of those two client capacities given the time available in your calendar. Use this like a sandbox, explore with different pricing options. This will prevent over-working for underpaid results.
Strategy Sandbox 2: Tiered Membership Pricing
Offering a membership, monthly subscriptions, etc.? This spreadsheet uses your past client preferences to discover the percentage of your clients willing to purchase at various membership levels. It also uses data from previous worksheets to predict a your income or loss for that membership product, so you'll know exactly where your business is headed!
Strategy Sandbox 2: Bundled Product Pricing
Selling bundles of the same product? This spreadsheet uses past client preferences to discover the percentage of your clients willing to purchase bundles or packages. You'll be able to poke around with the effect of raising your rates, promoting certain bundles over others, and more.
Psst! Got more questions? Send an email here.
The School of Bravery supports financial accessibility and autonomy for all of our customers and clients. Many of our offerings have either tiered or sliding scale pricing options.
Even if you have financial needs or your budget feels a little tight, I ask that you pick your price while considering your finances and mine (below) with honesty and integrity by using the following overlapping factors:
- economic sustainability
- racial privilege
- relative earning potential
- access to personal financial support (family/spouse/network/credit score)
Emily Ann's Finances
I am white, unmarried, college-educated, neurodivergent, and I have two fur babies. I don't receive tax benefits for my choice to not own a home or remain child-free. I live and work holistically within my means, which allows me to operate my life and business credit card-free. For example, my 2019 personal income was around $27,000. Depending on the year, this amount fluctuates. I've owned my business for well over a decade.
Thanks to student loans, I am pursuing my Masters in Business Administration with a graduate minor in Gender and Women's Studies. I graduate in August of 2022.
For all pricing options, there is no application process or other hoops to jump through. This is offered on an honor system. At checkout, you’ll be asked to share one sentence about why you qualify for the price that you self-selected. I ask this to make sure the program is working as intended.
For products/offerings with payment plan options, I encourage you to take pride in how your money is used. Community and creativity have the power to take the Capitalism out of commerce! All payment plan options provide my business with financial tools to continue growing bravery around the world:
- a lower price per payment over a longer period of time gives my business more consistent cash flow.
- a higher price per payment over a shorter period of time boosts my bank account with more freedom to pay-it-forward
Tiered & Sliding Scale Prices
For products/offerings that list more than one price, usually these pricing tiers are called Pay-It-Forward, Standard, and Solidarity prices. Pay-It-Forward prices grant Solidarity accessibility to marginalized people with financial need. When tiers are offered for a product/offering, they are freely available, meaning you get to pick the one that fits your situation best.